Sending cold emails is an important way for businesses to find new customers. However, it can be difficult to make sure the emails reach the recipient’s inbox. One key factor in successful cold email campaigns is using different email domains. This guide will explain why using different domains matters, how to set them up, and the best practices to follow so your emails don’t get blocked as spam.
What Are Domain Variations for Cold Email?
Domain variations refer to using different versions of your main website address to send cold emails. Instead of using your primary business website address (e.g. yourcompany.com), you create alternative website addresses like:
yourcompany.co
yourcompany.net
yourcompany.io
yourcompanymail.com
These alternative website addresses allow you to send cold emails without risking the reputation of your main business website address.
Why Are Domain Variations Important for Cold Email?
Using different email domains for cold outreach helps protect your main business email domain’s reputation. Sending unsolicited emails directly from your primary domain can lead to spam complaints which can negatively impact the credibility of your domain and affect regular business emails.
Utilizing new email domains with proper warm-up processes can improve the chances of your cold emails landing in recipients’ inboxes rather than being filtered into spam folders.
By separating your cold outreach efforts from your main domain, you reduce the risk of your primary domain being blacklisted or flagged by email service providers (ESPs) for sending unsolicited emails.
Having multiple email domains at your disposal allows you to scale up your cold outreach efforts by sending more emails daily while staying within the recommended sending limits, which can help prevent your emails from being flagged as spam.
How to Choose the Right Domain Variations?
Picking the Right Domain Names for Cold Emails When choosing different domain names for sending cold emails, consider these points:
Keep It Close to Your Main Website – Pick names that are similar to your main website’s domain name. This helps people recognize your brand.
Go for Short and Simple Names – Avoid long or confusing names that might seem suspicious.
Check If the Name Is Flagged – Use online tools like MXToolbox or Google Postmaster to make sure the domain name isn’t already marked as spam.
Don’t Use Free Domains – Always buy domain names from well-known companies like Namecheap, GoDaddy, or Google Domains.
Setting Up Domain Variations for Cold Email
Preparing Different Domain Names for Cold Emailing:
Buy the Domain Name – Purchase the alternative domain name and set up domain privacy to prevent spam complaints.
Configure Email Authentication – Set up SPF, DKIM and DMARC records to improve the credibility of your emails.
Create Separate Email Accounts – Make email addresses like contact@yourcompany.co or sales@yourcompany.io specifically for cold outreach emails.
Gradually Increase Email Volume – Slowly send more and more emails using tools like Mailreach or Instantly.ai to build a positive reputation for the new domain.
Check Domain Reputation – Regularly monitor the reputation of your domain using tools like GlockApps or Google Postmaster.
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Best Practices for Using Domain Variations
When sending emails, it’s important to follow these guidelines to avoid being marked as spam:
Send a Limited Number of Emails Per Domain – To prevent your emails from being flagged as spam, send no more than 50 to 100 emails per day from each email domain you use.
Use Multiple Email Domains – Rotate between different email domains when sending your messages. This helps spread out the email volume & reduces the risk of being blocked or marked as spam.
Monitor Email Performance – Keep track of how many emails are being opened, bounced back, or reported as spam. Adjust your approach based on this data.
Craft Meaningful Email Content – Write personalized and valuable messages for your recipients. Avoid using spammy language or tactics, as this will discourage people from engaging with your emails or responding to them.
Conclusion
Using different email addresses for sending cold emails is a wise approach to safeguard your primary email address, enhance the chances of your emails reaching the recipient’s inbox, and expand your outreach efforts securely.
By carefully choosing, configuring, and maintaining these email addresses, you can conduct successful cold email campaigns without putting your business communication at risk. If you need assistance in setting up email addresses for your cold email campaigns, reach out to a cold email specialist to ensure optimal results. Contact us if you have any questions
